December 1 2020. –
The Board of Directors of ACTV US CORPORATION, a Nevada-registered Corporation which owns the ACTV, formerly known as Asian Culture TV, and ACTV MANDARIN, its all-Mandarin counterpart, led by veteran international content provider and broadcaster Carl Lorenzana Magno as President & CEO, unanimously voted to donate its 2 Networks to Asian Culture Alliance (ACA), a 6-year old 5o1c3 Non-Profit Foundation registered in the State of Nevada.
ACTV was launched as a DBA entity of ACA on January 26, 2017. To fund its expansion in programming, distribution and marketing operations, the Network incorporated in early 2019. Programs have quadrupled and viewership grew from over 200,000 monthly to over a million viewers monthly on ROKU, KODI, AMAZON FIRE TV, VIMEO and recently, through the global apps of BINGENETWORKS.TV, on top of Social Media Networks, foremost of which is Facebook and Youtube.
Magno explains that when viewership numbers are on the rise, advertisers and sponsors are normally willing to put more advertising dollars in your Network. But during the pandemic, more people are binge watching at home, while a lot of the local businesses are hurting, with little or no money to pay for advertising. “Linear”, “Live” Programming or Broadcasts are being replaced by “Streaming”, “Video-on-Demand” content, and the business entities generating so much income may have very little need of advertising, but may be willing to support the community and public service efforts of ACTV, especially the Asian-Americans. This is the reason why it makes more sense for ACTV to be owned and operated by a 5o1c3 Non-Profit Foundation, so that its supporters and donors are able to get tax incentives, Mr. Cavin Fung, Founder & President of ACA said.
Magno has also declared to the ACTV Board that he accepted the offer of a new Vegas-based Network, LaChTV, owned and operated by the Latino Channel TV, LLC, to be its President & CEO. LaChTV programs are currently streaming on ROKU, AMAZON FIRE TV and global apps of BINGENETWORKS.TV. Visit LaChtv.com for info and to watch the programs.